Mobile:The new secret formula of hit Bollywood songs

 

Bollywood New Releases with Mobile phones in song lyrics

Today morning, i was driving my car and listening to a local radio station. I realised that 3 out of top 5 chartbuster songs of Bollywood for the week have a peculiar similarity. All the 3 songs have at least one phrase containing “mobile phone” in the lyrics.  

 

Hit Song No. 1: Fevicol Se, Movie Dabangg 2 (pipped to be a Rs 200cr+ grosser)

“Haaye main toh kab se hoon ready taiyar
Pata le saiyan miss call se
Mere photo ko seene se yaar
Chipka le saiyan Fevicol se

Fevi Fevicol se Fevicol se
Nain hum ladayenge baby doll se
Ho laundiya patayenge miss call se
Bat-ball se, Cinema hall se
Are marriage-hall se, Overall se”

 

Hit Song No. 2: Bhawariya, Movie Khiladi 786 (Rs 100cr+ grosser)

“Mujhe samajh ni aata kaise dooriyaan mitaaun
As tere liye main ye geet likhta jaaun
Din raat hi main inhe gungunaaun
Phone me photu dekhu teri baari baari
Jee karda main aa jawaan maar ke udaari”

Bollywood movies and its songs are integral to Indian consumers. For a marketer, Bollywood is a mirror to ongoing and future trends of Indian culture, fashion, linguistics & things people will adopt. Hence, I was very interested to check out whether this new word is really becoming an integral part of Bollywood lyrics and what are its implications? By doing a smart Google search on upcoming hit songs, I found that two more songs also contain the word ‘mobile’.

Hit Song 3: Do Nishaniyan, Movie  Jhootha Hi Sahi

“Ek dor se bandhi kaise do kahaniyan, ek taar se jurr gaiin kaise yeh do zindaganiyan
is phone ke saaz par meri aawaaz bhar mujh pe hansti hai khamoshiyan”

 

Hit Song 4: Oye Boy Charlie, Movie Matru ki Bijlee ka Mandola

“Oye boy oye boy CharlieTune dil ki baazi maar li. O my baby babyTera chakkar chala jalebi Aadhi raat bulata hain
Phone on pe jo oo hmm hmm.., Warna gandi gungi telphone pe aa jo oo hmm hmm”

 

Analysis of the lyrics and the inclusion of mobile in them gives the following insights.

 

1. Most of the songs are rustic and portray the importance of mobile as the mode of connect

2. Mobile is an important element of romance especially for the fairer sex

3. Mobile is not only used for voice, but also for value added services like mms, social networking

 

Reminiscing some old Bollywood hits i still remember the nasal voiced songs “mere piya, ho mere piya gaye rangoon
kiya hai wahaan se teliphoon” and the very hummable “Telephone dhun mein hasne wali” in the film Hindustani.

 

As a telecom marketer in India, my constant challenge is how to make mobile relevant in rural belt and for women. I have some learning of mobiles becoming a new gift item in marriages for the newly wed bride to stay connected with her paternal home.

 

Bollywood has lapped up this evolution in its songs. Is Hollywood listening??

 

 

 

Joypratip Sengupta is a telecom marketer with specialisation in the diverse Indian market. His twitter handle is joypratip