What I learnt from Sachin Tendulkar style of management: Be a CHILD

As the year 2012 comes to an end, the biggest news for Indian cricket is the retirement of its God – Sachin Ramesh Tendulkar. Since Cricket has attained the status of being the largest religion in India, there has been only one undisputed God for the past two decade.

This page is my personal ode to SRT and what I’ve learned from him in my day to day management. I have devised an acronym for his style in tune with his image of The Little Master. Sachin’s baby face always hid his age and is the perfect reflection of the passion and enthusiasm he bought in the field whether its playing with greats like Sunil Gavaskar, Kapil Dev or encouraging youngsters like Kohli, Raina. So my management learning from Sachin is to be a C.H.I.L.D.

Commitment: 100% commitment every game for the past 25 years. Commitment of staying fit. Commitment for every role and responsibility. Middle order play or opening for the country. Bowling last over in crunch situation.

Honesty: Expectation of billions of people, million dollar endorsements, rise of Indian cricket stature, multi crore deals in IPL: SRT has witnessed every commercial aspect of the game. However, I don’t think there is any other non controversial cricketer of his status in World cricket. Crowds worship him, media loves him. There are few people who you see and know that this guy is the Sachha insaan. And SRT has been honest to his team, his game, his country. Umpire and officials of the game will always know that SRT won’t lie. Typical example is the Harbhajan-Hayden issue.

Integrity: To me Integrity is opposite of hypocrisy. SRT never seemed to be biased about anyone, he played his responsibility. I don’t think of him as a cricketer of Mumbai, especially when regional biases exist among greatest of players. Wasim Akram quotes “Opposition bowlers priced his wicket as premium, but after sometime even the Indian team started believing that his wicket is the backbone of the entire team.” I don’t remember a single match he has played feigning injury, turning up for his club and not for the country.

Leadership: Sachin might not have been a successful captain of India, but he has always been the leader of his skill. He has always been a thought leader, be it promoting himself as an opener in ODI or bowling 6 different deliveries in an over. It’s known that his presence in the dressing room is an inspiration. It’s a privilege to have someone in a Corporate team. He could have easily retained his captaincy, but had no qualms in following his heart.

Dedication: 25 years in the world of fitness is itself a feat. And he has done it by adapting his skills with changing challenges. Focussing on strengths and never opting for short cuts. Many felt that he still has 2 more years of cricket at the highest stage, but he chose what his heart said. And his final quote: It has never been about Sachin Tendulkar, it’s always about India.

Salute SRT for displaying and teaching me perhaps the best style of management in the most aggressive competitive and unforgiving world of business – being a CHILD.

Joypratip Sengupta is a marketing professional working for the largest telecom operator in the world. He is a specialist in the diverse and competitive Indian telecom market with over 100 million mobile subscribers. You can follow him at twitter/joypratip

Mobile:The new secret formula of hit Bollywood songs

 

Bollywood New Releases with Mobile phones in song lyrics

Today morning, i was driving my car and listening to a local radio station. I realised that 3 out of top 5 chartbuster songs of Bollywood for the week have a peculiar similarity. All the 3 songs have at least one phrase containing “mobile phone” in the lyrics.  

 

Hit Song No. 1: Fevicol Se, Movie Dabangg 2 (pipped to be a Rs 200cr+ grosser)

“Haaye main toh kab se hoon ready taiyar
Pata le saiyan miss call se
Mere photo ko seene se yaar
Chipka le saiyan Fevicol se

Fevi Fevicol se Fevicol se
Nain hum ladayenge baby doll se
Ho laundiya patayenge miss call se
Bat-ball se, Cinema hall se
Are marriage-hall se, Overall se”

 

Hit Song No. 2: Bhawariya, Movie Khiladi 786 (Rs 100cr+ grosser)

“Mujhe samajh ni aata kaise dooriyaan mitaaun
As tere liye main ye geet likhta jaaun
Din raat hi main inhe gungunaaun
Phone me photu dekhu teri baari baari
Jee karda main aa jawaan maar ke udaari”

Bollywood movies and its songs are integral to Indian consumers. For a marketer, Bollywood is a mirror to ongoing and future trends of Indian culture, fashion, linguistics & things people will adopt. Hence, I was very interested to check out whether this new word is really becoming an integral part of Bollywood lyrics and what are its implications? By doing a smart Google search on upcoming hit songs, I found that two more songs also contain the word ‘mobile’.

Hit Song 3: Do Nishaniyan, Movie  Jhootha Hi Sahi

“Ek dor se bandhi kaise do kahaniyan, ek taar se jurr gaiin kaise yeh do zindaganiyan
is phone ke saaz par meri aawaaz bhar mujh pe hansti hai khamoshiyan”

 

Hit Song 4: Oye Boy Charlie, Movie Matru ki Bijlee ka Mandola

“Oye boy oye boy CharlieTune dil ki baazi maar li. O my baby babyTera chakkar chala jalebi Aadhi raat bulata hain
Phone on pe jo oo hmm hmm.., Warna gandi gungi telphone pe aa jo oo hmm hmm”

 

Analysis of the lyrics and the inclusion of mobile in them gives the following insights.

 

1. Most of the songs are rustic and portray the importance of mobile as the mode of connect

2. Mobile is an important element of romance especially for the fairer sex

3. Mobile is not only used for voice, but also for value added services like mms, social networking

 

Reminiscing some old Bollywood hits i still remember the nasal voiced songs “mere piya, ho mere piya gaye rangoon
kiya hai wahaan se teliphoon” and the very hummable “Telephone dhun mein hasne wali” in the film Hindustani.

 

As a telecom marketer in India, my constant challenge is how to make mobile relevant in rural belt and for women. I have some learning of mobiles becoming a new gift item in marriages for the newly wed bride to stay connected with her paternal home.

 

Bollywood has lapped up this evolution in its songs. Is Hollywood listening??

 

 

 

Joypratip Sengupta is a telecom marketer with specialisation in the diverse Indian market. His twitter handle is joypratip

Thanks my friend Google

Hi tribesmen, It’s Christmas time and so I utilise this opportunity to thank my dear friend Mr. Google. I read an article

stating that the latest fad for marriage breakups is the mobile phone. But I vehemently protest and proclaim that “agar biwi se ho pyaar, phir kaise karein Google se inkar?” (meaning if you Love your wife, then how can you ignore Google?). So let me share the latest incident where my friend Google made me a hero 🙂 I recently got transferred to a new place & naturally it takes a heavy toll on my family to adjust and settle down. To add to that, the new job for my wife and me ensured that there is constant stress. We both were itching for a short getaway. We got an unexpected leave due to state elections wherein the office announced an off, but but at the last moment on Friday. My rebel brain immediately started to work out an impromptu break with my beloved. As luck would have it, most of the resorts nearby were full and those with rooms started hiking the rates. I quickly summoned my friend Googlebhai and it threw in new outing options which I didn’t think of earlier. It also suggested the best places to stay, the best things to do and the thing I love most for my wife : the best place to shop at. I recommend tripadvisor as the best place for suggestions on planning any trip anywhere in the world. So with this help from my friend the trip got planned in the twelfth hour. However, the best was yet to come. Being new to the city, I didn’t have any clue about the best route to take and was very apprehensive on an unknown road trip with my wife. Needless to say, the last minute arrangements didn’t give me an option to take up any other mode of transport. So I filled up fuel on my Ford Figo, checked the tyres and engine oil and prepared for a 4 hour drive. Luggage packed and prayers said, we set on our much awaited 3 days rejuvenating trip. But what about the route & directions? So I set my Samsung Note on the car dashboard, opened Google maps and searched for the resort. Of course I’m using 3g data on my phone. Prompt comes the best route between my home and the resort: the exact 250 km driving direction. I use the navigation option with the voice control on. I also set the map layers as satellite. I also recommend connecting the phone to the car charger because using navigation seriously drains the battery. A fully charged phone on navigation mode will last for an hour max. With this arrangement, my car navigation system got setup as shown in the picture. I realised the accuracy of google map and its precise navigation utility as I never got lost in the entire drive or stopped to ask direction from anyone. The satellite view helps further to gauge terrain & whether you are approaching city or highway. Once I did stop to ask a local grocery store since I wasn’t sure whether navigation was giving the right direction. To my surprise, the grocery store asked me to follow the route given by the navigation. I used the navigation to tour the entire city and trusted the direction blindly. I did reach all the places of interest and even went for shopping inside narrowest of lanes which only locals would be aware of. The place I went didn’t have 3g coverage and I was connected on Edge. Though much slower in response to searches, the navigation was getting updated on almost real time basis as our car scanned the city roads. I do recommend keeping the GPS option on for accuracy. End result: happy wife, refreshed mind and soul, total independence in seeing a new city as per your own pleasure and leisure with no help of local guide or time bound conducted sight-seeing packages. The resort staff did give me a paper map of the city, but once I was back to our home, I found it tucked inside the ruck-suck and it went too the garbage can! so much on my part to save paper and go green, use your smartphone and its map. Thanks my friend Google 🙂

The Anthropology of Mobile Phones

Do you know what every person in the world definitely carry in their bags or pocket? So what are the top 3 bare necessities of human beings now and in the coming future?

I happen to witness a very inspiring Ted Talk by principal Nokia researcher Jan Chipcase, “The Anthropology of mobile phones”. His work is to study what people across the globe carry with them. His research proves that the three things which people in any culture or place will definitely carry are – Keys, Money and Mobile phone. The reason for this is related to Anthropology or human behavior. The common thread among the three things is that all are necessary tools for survival and feature in the lowest rung of Maslow’s hierarchy. Mobile phones are considered to be thr most important tool for recovery. It transcends space and time and in addition its personal & convenient. Jan further proves how the illiterate population uses & adapts technology via the art of delegation.

So how does the mobile marketing tribe use this path-breaking study? More specifically how is it relevant in the future of Indian mobile Industry?

The major takeaway from the above research is that mobile is like an essential service for the survival of mankind. I am sure most marketers would have heard these questions “Why do I need a mobile?” followed by “mobile is expensive!” I believe that the above research is going to help marketers solve these issues. The current mobile penetration in India is at 70%, with less than 50% in rural areas which in turn constitute to 70% of the targetable base. merging Jan’s research & my experiences of Indian streets I have noted down the critical 5 mantras for targeting the remaining unconnected masses in India to the mobile revolution.

1. Mobile as a Tool for survival: marketers need to educate the mass how mobile is one of the three things necessary for survival. How it can help people access things which they could never afford or deemed eligible for. Example how mobile can be used as an ATM via mpaisa. I have interacted and learnt from vegetable vendors how mobile has helped them establish the home delivery concept which in turn increased their business and generated loyal customers. Other ideas are mobile as tool for education, irrigation and agriculture needs.

2. Influencer first: The Indian rural and the mass have a stronger sense of community. They follow a strict hierarchy of obeying and adopting ideas. Hence the role of the influencer is more critical for the segment because decisions are mostly taken by a non user. Moreover, since mobile is a tool of money transaction and business needs, trust is important. The is no central authority who dictates rules here. Thereby, marketers need to identify the influencer for the segment and adopt a direct one on one interaction. Once the heart of the influencer is won, the next step is easier. Example of influencers in Indian market could be the sarpanch, the grocery store owner who owns the only mobile in the slum, cable TV operators, etc.

3. Build trust: this is cliche but I guess we marketers neglect this aspect the most while targeting the unreachable segment. No promotion, gimmicks or high decibel activity will form an impression. We need to be doubt sure that we deliver what we promise. I have sat in boardrooms and devised the most expensive and fool proof plans to cater to the high value customers and opining that we can’t lose their trust. However, it’s perhaps more important to build and sustain trust with the other segment which we categorize as LVC (Low value customers). This is because as Jan suggested the identity for these people is mobile and hence it’s the most important factor in their life to go with the operator they trust.

4. Keep listening: I have no doubt in my mind that no one can devise a fool proof plan of STP for the mass segment because this is and will be the most dynamic market whose rate of adoption of technology is going to be far faster than rate of thought of marketers. Hence it’s important to invest disproportionately in staying connected and listening to them always. Here too I find boardroom discussions and budget spends mainly on researching HVC. I strongly recommend hiring and investing on professional research and listening posts to keep the learning coming.

5 . Leave rest for street innovation: streets are the biggest source of inspiration for learning innovation. Whatever resource any operator possess they cannot match street innovation and their ability to reverse engineer every process that’s built in high tech labs or boardrooms. I sincerely belief that if we do the first four things right then street will innovate and adapt the best. After all, customer and street is the king!

Internet on Mobile for Dummies

Hello Tribesmen,
It’s really heartening to see such a positive response on my first blog. I guess I started off with a highly debatable comment, but you see that’s Marketing.
Speaking about Marketing (typical Dabangg ishtyle), I thought my second blog should be dedicated solely to the consumers or rather the ‘shoppers‘ of mobile Internet in India. What’s the difference? A shopper is a would-be consumer, so this page is for all folks who want to use Internet on their phone for the first time.

Decision Point 1- Being Smart
So you have decided to be “always on”. According to me, the most important decision during the lifetime of your mobile Internet experience depends on how smartly you purchase the engine i.e. the Smartphone. This will also decide the monthly expense you are going to incur. So be wise, be smart. Everyone knows that now you are spoilt for choice, or should I say it’s a problem of choice. My suggestion is that consider only two factors while selecting your first Smartphone – the input type you are comfortable with and the size of screen. It’s simply because using Internet on your phone is completely experiential and hence form factor is perhaps the only defining parameter for you to enjoy that. It’s similar to a restaurant where good food is a basic requirement, but the ambience will decide whether you become a loyal customer or not. Decide whether you want a snacker type experience aka McD or KFC or the complete dining pleasure like Taj. Input type means your mode of interaction with the device, for eg touch/type/QWERTY. For beginners I will always recommend QWERTY cos it will be a simple transformation from laptop/desktop input experience. And definitely, the screen size need to be medium to large, cos you don’t want to associate ergonomic disorder with Internet experience. So if you are already using Internet on your desktop/laptop then it’s better that you shift to the small screen with similar form-factor. Or else I know lot of people who roam around with Rs 30k plus gadgets but don’t even use it for googling. My personal reco is to start with a Nokia or Blackberry- both great brands, dependable, good range in low/medium prices, proprietary QWERTY and trackball and will be economical for recurring monthly expense (will explain how in later section). However, both might be boring and serious, so if your priority is fun and most importantly if you are comfortable with touch, then go for Samsung without any hesitation. Now you see how your problem of choice is simplified if you decide the input type cos trust me each handset brand is a specialist in each input type, so it becomes easier when you are hounded by 5 promoters trying to explain the 20 unwanted features in each phone. If you already possess a smartphone then it’s my humble request to start using Internet on that and experience how much productive your life will be (I will explain how to make a start in next para). Being a brand evangelist I will never opt for Indian/chinese makes simply cos they are not good enough. Definitely you are going to save 30% as initial investment but being an Indian, I will always look for a bargain for my next handset upgrade. And you know the period at which we are changing our handheld is shrinking, so you wouldn’t like to end up with a junkie. The 30% extra that i paid for my first purchase will be recovered with awesome service option and definite exchange offer on my next purchase. One last comment for this section and that’s very close to my heart. I am sure some of you will notice I didn’t mention iPhone. Trust me I am the biggest loyalist of the great Steve Jobs and Apple is a cult. But this page is for first time users and coming from a typical Indian mindset, I will consider my comfort and budget. iPhone will be expensive initially and as a recurring cost as well. So if budget and touch-typing is not a factor then go for the best!

Decision Point 2 – Being Mr. Holmes
I am a firm believer of Mr Sherlock Holmes’s comment about human mind “Human mind should be treated like a furniture; stack only those things which are required“. Similarly, before starting your mobile Internet journey, decide top 3 things you are going to use it for. When I mean use it for, I mean think about the stuff you would like to do while you are on move. For example definitely it’s unlikely that you are going to make a PowerPoint presentation on the go. This decision is important from two aspects- which smartphone you decide to buy and your monthly cost. My reco for proper Internet experience on the go is to opt for push based services instead of pull. Your email account, social networking sites can be accessed on the move either by repeatedly logging into the site or allowing the site to push you notifications online. The last aspect is to decide whether you are going to access official email and intranet sites or purely personal usage. If your usage is going to official email+social networking+ browsing then opt for blackberry and Blackberry Internet Services. If your usage is personal emails+social+browsing then opt for Nokia/Samsung and 2G Internet services. If your usage is going to consist of good percentage of heavy downloads, video streaming then opt for Samsung/HTC/iPhone and a 3G Internet service. However, to start of do visit the on-deck portal of any telco and browse through the various entertainment or utility downloads available.

Decision Point 3 – Being Mr. Scrooge
Now that you have got the smartphone and also know what all things you gonna use it for, comes the important question of cost. Keep in mind that accessing Internet on the move is definitely going to improve your productivity at work, will keep you connected with friends and family whom you haven’t made a call for months, and provide information and entrainment without being wired or glued to the idiot box. So add your expense of fixed broadband, SMS, Std calls and cable TV since all these can be made obsolete with the small wizardry in your hands. Follow my simple advice and you will soon realize the value of each penny you spend on mobile Internet. First, while purchasing a smartphone look out for a data bundle offer. This is the best way to get started and also gauge how much your usage going to be. All top handset brands and top telcos are now working together to ensure that you get connected the moment you buy a new smartphone. So invariably, you start using internet for free albeit for a limited period. Once you have gauged your type and amount of usage within a few weeks, ensure that you opt for a data pack as soon as the validity of the free trial offer gets over. Otherwise, as mentioned in my first blog, you will end up paying a high rate per MB to the tune of thousands of rupees. Now here, natural tendency is to opt for the unlimited plans thinking you won’t be charged anything and that you dont need to worry about your usage. But note that I have found that almost 95% of Internet users don’t even use 10% of the free quota. So you should opt for a lower rental pack with lower quota which is sufficient for your type of usage. Speak with your telco which data plan is most suitable for you and 99% of the cases you will be surprised to know that there will be a customized pack made for you which otherwise won’t be available in open market. My suggestion again would be to start with 2g packs since the speed is sufficient for regular Internet usage. However, only if you are a heavy downloader then opt for relatively higher value 3G packs. Lastly, and note this will significantly reduce your cost by almost 20%, is to download Opera browser. This browser compresses data by 30% and provides faster browsing experience. Opera provides widget options so that you can access your favorite website immediately. I highly recommend that you ask your telco or handset promoter to download this browser and guide you through the various options. Many of my clients ask me how much GB is enough, I always say if you are using the fastest processor and use internet regularly then your usage should range between 500mb to 1gb in 2g network and between 1-2gb in 3G network. So you can opt for a suitable plan in this range, paying anything additional just for the sake of being safe amounts to paying extra bucks to your operator and helping their network utilization.

I hope this page will encourage you to explore the wonderful world of Internet on your smartphone and enable you to utilise the infinite opportunities. Your comments, suggestions and feedback will not only help me but thousands of other readers. I would like to end with a humble suggestion that if you are currently using a smartphone please do start browsing. It’s like you have bought the latest Ferrari but you are driving it on the roads of Sakinaka.

If you find this page useful and interesting do share the same on twitter and Facebook. Also feel free to give your suggestions on my twitter handle and Facebook page at
Joypratip@twitter.com; joypratip@facebook.com

Indian consumers are not really ‘using’ Internet on their Smartphones

Happy Valentine’s Day Tribe,
I am gonna make a real debatable comment today about Indian telecom company’s revenue story.
Within last week all the top 3 telcos declared their P&L results, and one thing is common among all three – Quarter revenue growth has come from mobile data. So does it sound death knell for traditional voice & SMS? Does this mean that Indian consumers are gulping down Internet in the small screen now? Is the new telecom revolution going to be in mobile Internet, with urban and rural consumers getting entertainment, news and the world wide web on the go?
Well, my opinion is that the P&L figures hide the real story. All the top 3 telcos need to execute lot more to garner sustainability of data revenues.  Definitely, voice is boring and SMS industry is being eaten up by Mark Zuckerberg & team. Only the British operator has generated some revenue growth in voice due to its heavier proportion of Postpay subs as compared to rest of the unlucky 13. It’s also true that mobile Internet has been the revenue driver and focus of top management of all ops. So am I confused or trying to confuse you?
Neither cos my intention is to give clarity to you. I made the statement that data revenues are most vulnerable. It’s simply because unlike the perception, Indian consumers are really not lapping up “data” on the go. In fact, they are extremely skeptical, doesn’t know how and what to use with their latest smartphones and are still voice heavy users. Controversial statement? Well, let me show how a typical data usage contribution pie of any leading telco looks like currently.
1. Bulk of Indian mobile users are just “snacking” data or are accidental users. They pay at an exorbitant rate of nearly Rs 5k-10k per Gb. Hence, customers are very skeptical about their billing on data. They are mostly not aware of the host of data packs in offer and what suits their need. Common question which i have heard from most Indian mobile users who have bought the latest gadget in town is ” What will be my data consumption? Is 1gb enough? Should i opt for a 2g or 3g offer? How csn i control my usage and biling? How much data usage will a video download take up? How much data will be used in 1 hour? Unless marketers give complete clarity and education on these basic questions, usage stickiness will be vulnerable.

2. Only a few percentage of customers are Data Savvy and actually busting the promo packs they are using. These are revenue negative subs for the company. However maximum effort and communication are targeted to these set of subscribers. These customers use data at a very minimal rate of Re 10 per Gb. Thus, this proves the huge disparity between the subscribers portfolio of mobile Internet users.

So in effect, max Indian mobile users can shift their internet usage to other modes of internet like broadband or dongles since that gives them control. Thereby, my theory that telcos data growth story is just at a very nascent stage and need to be nurtured carefully to avoid the bubble bust.  We all remember the 2k dotcom fiasco related to Internet boom.  Hence all marketers in telco and related industry professionals must join as a tribe to avoid another Internet bust this time in the small screen segment.

My personal top 5 suggestions to address this situation and thereby generate sustainable revenue are:

1. Look at Internet users in conjunction with the type of device they are using. It’s like the car you drive and the fuel you use. So buying the fanciest of gadget/smartphone is like buying a BMW. But to utilize the best out of BMW you can’t run it on CNG, similarly you need the correct data pack to fully utilize the potential of an iPhone or iPad or Samsung Note.
2. Micro-segmentation and Mass customisation is the key. Gone are days when a bouquet of packs are offered. Telcos and customers both need customized Ticket Packs. Example packs for social networking, for BBM, for email+Facebook, time of day, weekend packs, etc.
3. First Time Right – target customers at the point of purchase of latest gadget; enable his device settings; download the most popular app for free; set his email account – make the customer walk out working (WOW)
4. Telco + OEM tie ups in a strategic as well as tactical manner. Both need to work in tandem for the customer.
5. Last but not the least, build a data DNA both internally and externally. Make the consumer understand the value of ‘Internet on the go’ and the ‘world of opportunities ‘ it opens up for him. Try to answer these questions at every stage “Why data?”, “Why do you need 3G?”, “Why mobile Internet for corporate/organization?”

No doubt next wave of revolution in communication will be driven by the Tribe who will lead the mobile Internet tsunami. However, it’s a gold mine so like Macanas (Gregory Peck) devise the correct understanding of consumer need and right plans to execute. Don’t be drawn into a herd mentality. Lead the change 🙂

So what’s Tribe Joy?

Hello Netizens,

The world is changing. There are numerous technology, products and services discovered every day. However, from the time Adam & Eve had their first date, one constant ‘technology’ that’s still changing and impacting human life is ‘communication technology’. Think about it. From basic sign language to development of sound to drawing on primitive caves to written scripts, from writing in blackboard to writing books, from typing in typewriter to typing on word docs, from sentences to SMS, from email to chat – we are still developing new ways and forms to communicate. Hence my belief is that communication has been and will be the single most impact on human life and in a positive way.
My second belief is in the idea of a ‘tribe’ – which I attribute solely to marketing guru Seth Godin. The basic premise of a tribe is that everyone has an opportunity to make a difference in the world. That’s possible by bringing together a tribe of like minded people who are brave enough to lead a concept/movement/passion/hobby and do fresh and exciting work.

People, I am bringing these thoughts to you by combining the above two beliefs. I bring to you from my personal and professional experiences the opportunity to form a tribe to impact communication industry in India. So welcome to the Tribe of Joy (that’s as far as my creative juices flow in nomenclature, but best part is that it sounds positive).

So getting to the point, what will I Share and hence what will you find by joining the tribe?
1. Consumer Insights on Indian mobile subscribers
2. Trends and Opportunities in Indian mobile industry
3. Professional knowledge on Mobile Internet trends in India with focus on smartphones, tablets and Mobile Broadband
4 Professional and personal opinion on increasing business/revenue in Indian mobile sector

Dear Netizens, these pages are definitely my thoughts but it’s my request to make them impact full for Indian consumers by adding your opinion/criticism/comments. It’s my endeavor to use them for the betterment of Indian mobile industry since I am directly in a position to influence the same.

Everyone is welcome to be a member of the tribe – only one criterion, it should impact Indian consumers in a positive way. Just to reiterate, the mission of the tribe is to belief in the revolution of mobile in our lives and possess a passion to drive this revolution in a positive way.

For the joy of consumer join the tribe of Joy :))